Archive for August 2015

The Importance of Personalization

We’re preparing the most recently-fielded NuVoodoo PPM Prospects Study now for release to NuVoodoo clients gearing up for the fall ratings periods. We’ll also be sharing highlights during a panel at the NAB Radio Show in Atlanta. In these latest data we again see the tremendous power of direct mail as a point of contact…

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NUVOODOO RATINGS PROSPECT STUDY REVEALS FACEBOOK REMAINS DOMINANT SOCIAL MEDIUM WITH TEENS AND ADULTS 14-54

NuVoodoo Media Services, a next generation media research and marketing company, announces additional findings from its fourth and latest NuVoodoo Ratings Prospects Study. The company interviewed nearly 1100 respondents, ages 14-54, in all PPM markets to update NuVoodoo’s insights on emerging social media platforms. Carolyn Gilbert, NuVoodoo President, “When we started NuVoodoo nearly four years…

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And the Best AC Slogan is…

In this year’s NuVoodoo Ratings Prospects Study we asked respondents about several dozen positioning statements and slogans used on stations around the country.  Here we’ll isolate a sampling of statements and slogans as rated by (mainly women) who are P1 to an AC.  We’ll also disclaim that it’s a national sample and that the results…

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Imagine This…

Imagine this revised history: One in which many years ago computers became small, the internet connected everything and short-distance wireless communication was commonplace.  Now, imagine that only within the past decade we’d developed wireless technology that allowed the transmission of a signal over a range of 30 miles or more. Now imagine that our government…

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NUVOODOO RATINGS PROSPECT STUDY REVEALS BROADCAST RADIO BEATS PANDORA FOR MUSIC SATISFACTION

NuVoodoo Media Services, a next generation media research and marketing company, announces additional findings from its fourth and latest NuVoodoo Ratings Prospects Study. The company interviewed nearly 1100 respondents, ages 14-54, in all PPM markets to update NuVoodoo’s insights on the relationship between broadcast radio and the leading digital music provider, Pandora. The findings indicate…

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Long Live the Landline, May it Rest in Peace

At the beginning of this year, referring to data from our 3rd NuVoodoo Ratings Prospects Study, we showed that the landline telephone has become a less relevant place to search for respondents when conducting research for radio.  While landline enjoyed near ubiquity to reach US consumers as recently as the year 2000, penetration today has…

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Social Media and Theater of the Mind

It’s exciting when you see a friend from outside the radio business post about radio on Social Media. With all the buzz about new media, reminders of radio’s continuing relevance are wonderful. So, this post from a non-radio friend in the Philly area, female age 27, caught our eye: Thank you to Elvis Duran and…

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NUVOODOO RATINGS PROSPECT STUDY REVEALS LATEST INTELLIGENCE ON RELATIONSHIP BETWEEN PANDORA USERS AND BROADCAST RADIO

– ADDITIONAL FINDINGS TO BE RELEASED OVER THE COMING WEEKS – AUGUST 12, 2016, CINCINNATI, OH—NuVoodoo Media Services, a next generation media research and marketing company, announces initial findings from its fourth and latest NuVoodoo Ratings Prospects Study. The company interviewed nearly 1100 respondents, ages 14-54, in all PPM markets to update NuVoodoo’s insights on…

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What Happens When You Only Listen to Your P1’s?

If you’re watching the ratings and reading other radio pundits you’d be likely to believe that this is a bad time to be in the spoken word business in radio.  If you’re looking for ratings performance on talk stations in most markets, you’ll need to start by scrolling down toward the bottom of the rankings. …

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What’s All This Fuss About Voltaire?

Within our world of radio, it would have been a wonderful job for Gilda Radner’s Saturday Night Live character, Emily Litella, to ask “What’s all this fuss I keep hearing about Voltaire on the radio? Sure, he was the French philosopher who said, ‘Anything that is too stupid to be spoken is sung.’ That might…

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