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Latest Blog

MAY
26
2015

Relics of the Phone Age

During the latter half of the 20th Century the residential landline telephone became the gold standard for conducting quantitative consumer market research. The home phone was very nearly ubiquitous in the US and many consumers were willing to cooperate with interviewers. But, as the millennium approached, caller ID and cell phones interrupted both the depth of the sample frame provided by residential landline phones and
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