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Latest Blog

APR
20
2015

When Was the Last Time the Radio Made You Smile?

In the most recent NuVoodoo Ratings Prospects Study among 14-64’s in all PPM markets, just 25% overall said the radio had made them smile in the last day and another 31% remembered a smile within the last week.  That means that for 44% it had been over a week since radio had positively impacted their mood.  Since so many people come to music radio to elevate their mood, shouldn’t smiles per hour be a relevant metric? Some
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