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Latest Blog

JUL
21
2014

Fishing Where the Fish Are

When we asked consumers in our NuVoodoo 2014 Ratings Prospects Study how much time they spend with FM or AM radio and Pandora, stack up those who listen at least an hour a day – and then sift the results by household income (abbreviated “HHI” here), the results are sobering.  Among the highest earners in our study, Pandora is at parity with terrestrial for heavy listening.  While actual time spent listening may not have
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