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MAR
30
2015

Is Great Talent Too Hard to Find?

Last week in this column we suggested that radio needs to rely more on http://awt.edu.au/cheap-cialis-uk its on-air talent and less on its production.  Both talent and production have roles, but listeners relate better to “live” talent and can form durable bonds with great live talent.  Most of the truly great stations you can think of are built on the backs of http://www.hexicamaerials.com/generic-levitra-cheap the tremendous talent that breathe life into their airwaves. Many of the great on-air hosts are
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