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Latest Blog

APR
14
2014

Do Listeners Care About Radio Stations?

In the qualitative work preceding this year’s NuVoodoo Ratings Prospect Study, comments from respondents tended to fall into one of two general descriptions when asked to talk about radio.  Those with positive feelings about radio talked about stations being brands; a number of them compared radio to a shopping mall, where the stations are like stores.  Those less enthusiastic about radio talked about it being
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