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Latest Blog

OCT
13
2014

How Many People Have You Delighted This Week?

Last week we talked about contests that help delight listeners – and the factors that sometimes get in the way of making those contests delightful. We asserted that contest prizes don’t need to be huge – in fact it’s better if they seem attainable. The greater the perceived chance to win the prize, the greater the likelihood of engagement. And while $100 and $1000 are pretty closely ranked in terms of their desirability as
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