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LATEST BLOG

Do Younger Country Music Fans Love Radio?

By Leigh Jacobs | February 27, 2017

In school, you’re taught to begin consumer research with qualitative research, like focus groups. You unearth consumer perceptions that might be lurking out there among lots of people. Then, you develop a quantitative research project, with a larger, scalable sample, to determine what the actual percentages of people are who share those opinions. Last week…

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