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Latest Blog

MAY
18
2015

Why Listen to the Radio?

If you separate those who are likely to accept the offer of a PPM from those who wouldn’t, as we do in our NuVoodoo Ratings Prospect Studies, you notice first that those who predict they’d accept a meter listen to more radio.  That’s good for business.  So, even if it’s not perfect research, it’s a win for Broadcast Radio.  After all, the first thing we learned as young broadcasters was that ratings are compiled to set
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