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Latest Blog

JUL
27
2015

But, Is That Radio?

A few managers and programmers continue to deny that Pandora and its peers are competitors for radio. We’re wondering how many quarter hours they need to lose to these new sources before they begin treating them as competition. Not that many years ago in our work with television stations we’d encounter station managers who didn’t believe that streaming-only startups like Netflix were really TV. Far enough back, you can
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