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Latest Blog

AUG
29
2016

Who Are the Morning Superfans?

For our presentation earlier in August at Morning Show Boot Camp 2016 we conducted a study of over 500 listeners apiece in the top three markets in the country. We screened the 18-54’s in the study to ensure that 100% were habitual morning radio listeners. To get to the respondents we called Superfans, we scraped off any who listen less than 30 minutes per day in the morning and then focused down to only the respondents
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