Archive for July 2015

MEDIA MARKETING STRATEGIST MIKE O’CONNOR PROMOTED TO EXECUTIVE VICE PRESIDENT OF NUVOODOO MEDIA SERVICES

 JULY 30, 2016, CINCINNATI, OH, and AUSTIN, TX—NuVoodoo Media Services, a next generation media research and marketing company, today announced that it has promoted radio programming and media marketing specialist, Mike O’Connor to Executive Vice President of Marketing. O’Connor, a co-founder of NuVoodoo Media Services, was previously Vice President of Marketing. He heads the company’s…

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Something Intangible

Having a bunch of ads, occasional grocery coupons, movie listings, notices of who died yesterday, yesterday’s closing stock prices, a handful of blog posts and a round-up of yesterday’s news printed out and delivered to your door made sense for many of us in the not-too-distant past.  Many newspaper editorial departments believed that it was…

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But, Is That Radio?

A few managers and programmers continue to deny that Pandora and its peers are competitors for radio. We’re wondering how many quarter hours they need to lose to these new sources before they begin treating them as competition. Not that many years ago in our work with television stations we’d encounter station managers who didn’t…

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Fishing Where the Fish Are

When we asked consumers in our NuVoodoo 2016 Ratings Prospects Study how much time they spend with FM or AM radio and Pandora, stack up those who listen at least an hour a day – and then sift the results by household income (abbreviated “HHI” here), the results are sobering.  Among the highest earners in…

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What’s the Best Contest Entry Method?

Thirty or more years ago, radio stations asked listeners to do all sorts of things to enter contests – and, if the prizes were sufficiently enticing, enough people participated that radio stations never thought twice about promo copy that went something like, “All you have to do to win is …” and then go on…

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You Research the Bricks. How’s the Mortar?

Years ago music research was a secret weapon for stations in larger markets.  Those early music tests were often counter-intuitive for programmers – this can’t be right, a song that’s a big hit has terrible scores … a stiff has great scores.  Stations that took the information to heart and used it to re-engineer their…

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Everyone Knows It’s Whimsy

How do music radio stations and morning shows fare against Social Media when it comes to importance in daily lives of consumers? When we asked over 2100 respondents across all PPM markets in the most recent NuVoodoo Ratings Prospect Study, the results were drawn across generational lines. With any 25+ demo slice, their favorite music…

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What’s the Better Contest Prize?

We’ve shown previously that most likely ratings participants respond positively to radio station contests.  So, contesting remains an important component in any programming and marketing team’s toolset.  The challenge is building a contest that will influence listener behavior (and, more to the point, ratings-participant behavior) while not spending any more than necessary. In our most…

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Dating for Data

We’ve noted in the past that one of the great things about those who are most likely to end up in PPM panels is that they’re the kind of people who over-index on the belief that contests add to their enjoyment of a station. If you’re the kind of person who’ll participate in an intrusive…

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