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New Tactics to Engage At-Work Listening

With increased competition from online music sources, the battle for at-work listening among radio stations is more savage than ever. The most recent NuVoodoo Ratings Prospects Study showed that at-work listening is heightened among likely PPM participants – where nearly 60% listen to radio at work, compared to about 40% among those who predict they…

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Building Better Branding for Radio

When it comes to branding, many radio stations continue to rely on describing their music mixes or their market rank. That made sense when consumers’ primary listening choices were the stations on their FM radio. The most important thing then wasn’t getting the consumer to listen to the radio; the most important thing was ensuring…

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On-Air Talent: New Sources and New Roles

Last week we wrote that broadcast radio operators need to spend more time strategizing how to build listening with consumers who are in danger of straying beyond the dial – even while continuing to employ tactics to try to increase share of their station at the expense of competing stations in the market, i.e., business…

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The Death of Settling?

Every NuVoodoo perceptual study questionnaire is custom; written from the beginning to address the specific concerns that caused the client to engage us. There are, however, those go-to questions that we often insert to have a way to look at one study compared to others. Even before we opened the doors at NuVoodoo at the…

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The Battle of the Sexes Among Radio’s Exes, Part III

Part of the NuVoodoo talk, “The Battle of the Sexes Among Radio’s Exes,” at the Worldwide Radio Summit in Hollywood a few weeks ago dealt with podcasting. Leaning on data from two proprietary studies, our latest Ratings Prospects Study, comprising nearly 5,700 respondents, and our Nationwide Podcast Study, comprising nearly 3,000 respondents, we showed that…

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The Battle of the Sexes Among Radio’s Exes, Part II

As we noted last week, NuVoodoo showed a deeper dive into data from our most recent Ratings Prospects Study while at the Worldwide Radio Summit in Hollywood. Our talk, “The Battle of the Sexes Among Radio’s Exes” showed that the percentages of consumers using non-broadcast radio options – and the TSL they’re giving to these…

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The Battle of the Sexes for Radio’s Exes

At last week’s Worldwide Radio Summit in Hollywood, NuVoodoo showed a deeper dive into data from our most recent Ratings Prospects Study (with nearly 5,700 respondents, ages 14-54) alongside data from a landmark study we’ve conducted into podcast usage (with nearly 3,000 respondents, ages 14-54). We’ll be sharing the podcast data deeply at Podcast Movement…

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What are the Best Appointment Times When Targeting At-Work Listening?

Days of the week and broad dayparts are talked about often when referring to contesting. But what specific times of the day work best? Plus, which has more upside: Residential or At-Work Telemarketing? Wait…telemarketing? Does anyone even answer their phone anymore? Yes! Particularly when discussing those likely to participate in your ratings. Mike O’Connor, EVP/Marketing, and…

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Music Test Screening: The Benefits (and Liabilities) of Montages

Anyone who’s pored over music test results has wondered at some point, “Do we have the right people in the sample?” Lower-than-expected scores, results that diverge from expectations, concerns about a competitor’s airplay all play into the worries of any program director making decisions using music research. In pursuit of increased confidence that the “right…

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Things Respondents Don’t Know

Back when radio stations did a lot more focus groups than they do now, every moderator’s guide included what became known as “The Magic Wand Question.” Respondents in the focus group were asked to imagine that the moderator had given them a magic wand they could use to change anything about the radio station that…

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