Posts by Leigh Jacobs

What Should You Be Doing About Podcasting?

NuVoodoo’s Carolyn Gilbert was with Steve Goldstein from Amplifi Media at Talk Show Boot Camp in Atlanta last week sharing some findings from the first-ever NuVoodoo Podcast Study. Starting from a sample of nearly 9,000 Persons 14-54 across all PPM markets, we drilled down to just under 3,000 respondents based on at least regular, monthly…

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Success with Millennial Listeners

Last week, we wrote about a focus group we conducted in front of an audience at the Country Radio Seminar in Nashville. Millennial Country music fans talked about their listening habits (smartphone-centric and channel agnostic) and their relationships with radio (car-centric and relatively passionless). We wanted to conduct the focus group to see if the…

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Do Younger Country Music Fans Love Radio?

In school, you’re taught to begin consumer research with qualitative research, like focus groups. You unearth consumer perceptions that might be lurking out there among lots of people. Then, you develop a quantitative research project, with a larger, scalable sample, to determine what the actual percentages of people are who share those opinions. Last week…

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Where’s New On-Air Talent Going to Come From?

Pilots are trained to give priority to flying the plane during a crisis in the cockpit, because it’s human nature to focus on crises – things that appear urgent – even though there may be higher-priority tasks at hand. Similarly, as radio finds itself challenged on many fronts, programmers and managers still need to focus…

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Who Replies to Social Media Comments at Your Station Now?

The just-completed Ninth NuVoodoo Ratings Prospects Study shows the connection between radio and Social Media continuing to grow. In this latest study, the overall numbers continue to grow for listeners paying more attention to stations that interact with them in the social space. This new study spanned over 5,600 respondents 14-54 across all PPM markets.…

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Boardwalk or Mediterranean Avenue?

In the game, Monopoly, the rent for the lowest-tier property, Mediterranean Avenue, is $250 when it has a hotel. The rent for Boardwalk, with a hotel, is $2000. At $2000 per visit, that’s not a hotel – that’s a destination resort! Destination resort: one of those places that offers more than lodging, that offers an…

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Presets: A Thing of the Past or More Important Than Ever?

Remember simplicity? You turned on the TV and picked through the choices on the major broadcast networks or, perhaps, a handful of basic cable channels. The broadcast network news anchors and the local daily paper were the unchallenged truth of news facts. The radio turned on when you started the car and if that station…

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The Second Law of (Entertainment) Thermodynamics

Comparing NBC’s New Celebrity Apprentice host, Arnold Schwarzenegger, with the former Celebrity Apprentice host, (now POTUS) Donald Trump, Time magazine observed, “Trump, in his ability to get attention for himself, seems to understand something NBC does not: that as much as the audience may want to see real, authentically flawed people, it demands above all…

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What Will You Do Differently in 2017?

Managers are increasingly under scrutiny to “do things differently” – and rightly so. As we’ve observed before, Einstein is said to have defined insanity as doing the same thing over and over and expecting different results. As radio adapts to its latest set of new competitors and embraces the possibilities of new technology, it’s important…

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The Best Promo Style Is…

If you’ve worked in music radio for any period of time in your life, think about all the song lyrics you know. By heart. How many of us have had the experience of making reference to a lyric, ended up explaining what we were talking about and had a companion remark something like, “Oh, is…

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