Archive for January 2017

Presets: A Thing of the Past or More Important Than Ever?

Remember simplicity? You turned on the TV and picked through the choices on the major broadcast networks or, perhaps, a handful of basic cable channels. The broadcast network news anchors and the local daily paper were the unchallenged truth of news facts. The radio turned on when you started the car and if that station…

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The Second Law of (Entertainment) Thermodynamics

Comparing NBC’s New Celebrity Apprentice host, Arnold Schwarzenegger, with the former Celebrity Apprentice host, (now POTUS) Donald Trump, Time magazine observed, “Trump, in his ability to get attention for himself, seems to understand something NBC does not: that as much as the audience may want to see real, authentically flawed people, it demands above all…

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What Will You Do Differently in 2017?

Managers are increasingly under scrutiny to “do things differently” – and rightly so. As we’ve observed before, Einstein is said to have defined insanity as doing the same thing over and over and expecting different results. As radio adapts to its latest set of new competitors and embraces the possibilities of new technology, it’s important…

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The Best Promo Style Is…

If you’ve worked in music radio for any period of time in your life, think about all the song lyrics you know. By heart. How many of us have had the experience of making reference to a lyric, ended up explaining what we were talking about and had a companion remark something like, “Oh, is…

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Siphoning off PUMM from Workdays

Among the lasting impressions of the station-focused client studies NuVoodoo conducted in 2016 was the continuing shift in workday listening. In many markets and especially among female demos, the routine #1 workday choice was not an FM station; the routine #1 workday choice was Pandora. While the workday table is still tilted decisively in favor…

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