Archive for December 2016

2016: It’s Been Quite a Year

Years from now, the memorable thing about 2016 will be last month’s Presidential election and the campaigns that preceded it. But, it’s been quite a year in radio and here at NuVoodoo as well. We began the year sharing highlights from our seventh NuVoodoo Ratings Prospects Study. We showed that building connections with listeners within…

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Better Commercial Breaks

We’ve shown before that consumers perceive that stations stop for commercials about four times an hour and play about four commercials every time they stop. So, we’ve suggested that there’s an upside to positioning that your station only stops twice an hour, while recognizing that (1) it’s an easy claim for a competitor to parry…

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