Archive for August 2016

Who Are the Morning Superfans?

For our presentation earlier in August at Morning Show Boot Camp 2016 we conducted a study of over 500 listeners apiece in the top three markets in the country. We screened the 18-54’s in the study to ensure that 100% were habitual morning radio listeners. To get to the respondents we called Superfans, we scraped…

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Why Does Social Media Matter?

We know that a strong presence in Social Media is table stakes for radio stations in 2016. But, if you needed more information to convince yourself (or someone in your team), start with the data from our Ratings Prospects Study 8 (including over 3,500 respondents 14-54 across all PPM markets) showing that the more essential…

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Best Ways to Reach Likely Ratings Respondents

We’re rolling out the results of our latest study of likely PPM and diary respondents to clients, Ratings Prospects Study 8. The digital world is moving so very quickly that we upped the frequency of our studies to twice a year back in 2014. This latest study features over 3,500 respondents 14-54 (and one special…

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Which Morning Show is Unique to its Market?

We’re looking forward to opening up the Morning Show Boot Camp 2016 this Thursday, August 11 in Atlanta. Our session is about Super Fans of morning shows and the shows they love so much. Naturally, there’s a research project underpinning our presentation. After all, what better way to start a rousing day than slide after…

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The Last Stronghold for Broadcast FM

While we track usage of FM and its streaming competitors in our NuVoodoo Ratings Prospect Studies, we’ve started something new in this latest study: regular usage by place. We want to be able to look at usage of FM at work and in the home, as well as in the car – compared with usage…

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