Archive for July 2016

Newest NuVoodoo Ratings Prospect Study

As noted last week, we’re just getting the results of our latest NuVoodoo Ratings Prospect Study out of the field and beginning the task of dissecting and compiling the results to inform our bleeding-edge digital marketing programs and share deeper insights with clients. Most importantly, these studies expand our understanding of radio’s most important listeners:…

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What Pokemon Go & Snapchat Say to Radio

We’re right in the midst of getting the 8th NuVoodoo Ratings Prospect Study out of the field and starting data processing, tabulation and then the analysis – to see what’s changed since the beginning of the year and what new insights we can glean about radio’s lifeblood: PPM wearers and diarykeepers. We’ll be rolling out…

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What’s Important to Likely Ratings Participants?

As we’ve shown with our Ratings Prospect Studies for a number of years now, chief among the list of what motivates someone to consent to being part of the Nielsen Audio sample, either PPM or diary, is the modest stipend provided for their participation. But, lurking behind that something-for-nothing desire is the desire to have…

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What Do Facebook’s Latest Changes Mean for Your Station?

There’s been a lot of buzz in the past week about Facebook throttling back publisher content in News Feeds. Facebook’s explanation of the change is that “friends and family come first.” Some will complain that the change is another attempt to move more businesses over to paid posts. But, it was revealed this spring “that…

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