Archive for June 2016
What Brings Your Station’s Community Together?
For Conservative-leaning talk stations, what brings station communities together is pretty obvious. For NPR, it’s also obvious (though in a different direction). While it varies for different music radio formats and stations, the starting point is pretty consistently that listeners like the music the station plays. In terms of finding a way for a music…
Read MoreInterruption Research Doesn’t Work Any Better Today Than Interruption Marketing
We used to do music research on the phone for shorter tests (like callout) and in person for longer tests (like auditorium tests). Respondents for those auditorium tests were recruited on the phone, because everyone had a home phone and because people were at least somewhat tolerant about being called (interrupted) on their home phones…
Read MoreHow Do People Feel When They Experience Your Station?
We thought it was amazing that when we asked over two thousand Millennials, ages 14-29, across all PPM markets to rate a variety of news sources for trust, that the top 7 were all legacy news outlets. Facebook and Huffington Post show up nearly tied for eighth, both outpaced by Fox News among 14-17’s. Were…
Read MorePeople Will Do Anything to Alleviate Anxiety
There’s a moment in season 6 of Mad Men, where Draper’s neighbor Dr. Rosen is leaving a dinner with Don and his wife to attend to an emergency at the hospital. Draper is envying Rosen’s life-saving career as a doctor, but Rosen points out the similarity in their jobs as he departs, observing, “People will…
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