Archive for March 2016

PJ Kling Joins NuVoodoo Media Services as Vice President, Product & Business Development

NuVoodoo Media Services, a data-driven media marketing, programming and content intelligence provider serving the radio, television and newspaper industries, announces that it has appointed media and content strategist PJ Kling to the newly created position of Vice President, Product & Business Development, effective April 1, 2016. In his new role, Kling will serve NuVoodoo customers…

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Not Getting Boxed in by Pandora

A few weeks back we looked at the TSL that terrestrial radio is leaking to internet radio players like Pandora.  We showed that the epicenter of the leakage isn’t among tech-savvy younger men, but rather among younger women.  So, as we face increasing competition from these pure-play competitors with minimal commercial presence and strong personalization,…

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Is Social Media Really Important to Your Radio Station?

Today in Broadcast Radio, the lifeblood for most stations is connecting to ratings respondents. Stories abound about stations with flourishing audiences who were passionate about those stations, came to station events, called and wrote to the station, but perhaps didn’t participate proportionately as ratings respondents. Successful stations in the ratings have good programming and marketing…

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THEY DON’T CARE WHERE THE CHAIR IS

One of our competitors has gotten on a soapbox to preach against the evils of non-local radio.  He cites Clear Channel and Cumulus “rapidly nationalizing” their programming.  Sure, “nationalization” would literally mean the government was taking the radio business into public ownership, but we understood what was intended.  He acknowledges that networking worked for talent…

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The Golden Age of Radio?

How many hours are there in a week? Anyone who’s been around radio programming for any length of time knows it’s 168 hours. Part of the job of programmers has been to determine what’s the best content to put on the station within that 168-hour window each week. And, more importantly, what to put into…

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Deeper Inside Pandora’s Box

Last week we wrote about the TSL that’s already developed for new online music services, chiefly Pandora.  We said it’s time radio stopped focusing on competition just from within its walled garden and started focusing on the wider world of competition for consumers’ ears.  We offered some thought-starters last week and wanted to offer some…

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A Listener Focus Group at an Industry Conference?

What if you conducted a live focus group of listeners in front of a room of talk radio managers, consultants, programmers and hosts? No mirrors. No video cameras. Nothing between the panelists and the seasoned talk radio professionals. NuVoodoo did it in Atlanta for Talk Show Boot Camp 2015 and did again March 5 at…

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Opening Pandora’s Box

A CHR client remarked recently that he’s concerned online music services are eating up his midday ratings.  This is a very smart programmer at a major market CHR.  We felt compelled to share with him some data from our 2016 Ratings Prospects Study that support his hypothesis. The epicenter for the new online radio services…

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Are You Missing Out on a Huge Marketing Opportunity Via Facebook?

Facebook recently crossed the 3 million advertiser mark. Declarations of death for Facebook have not only been greatly exaggerated, they’ve been dead wrong. There’s a reason so many advertise on the Facebook ecosystem (which includes a mobile phone network and Instagram, by the way). According to the latest NuVoodoo Ratings Prospect Study, Facebook usage has…

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And the best CHR slogan is…

In this year’s NuVoodoo Ratings Prospects Study we asked respondents about several dozen positioning statements and slogans used on stations around the country.  Here we’ll isolate a sampling of statements and slogans as rated by Women 18-29 who are P1 to a CHR station – mainstream or rhythmic.  We’ll also disclaim that it’s a national…

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