Make Humor the Primary Content Thrust of the Morning Show?

“Make humor the primary content thrust of the morning show.” How many times we’ve read those exact words when reviewing other research companies’ perceptual studies when we’re taking on new perceptual clients. More than one research company out there makes that recommendation repeatedly. And, on the one hand, why wouldn’t they? Many of the most…

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Does Talk Radio Spend Too Much Time Talking About Politics?

This week we’re looking at one of the continuing discussions in spoken word radio and peering into our 2016 NuVoodoo Ratings Prospects Studies for answers. In our data, among those who think the talk or news/talk station they listen to most is great, 16% complain that Talk radio spends too much time talking about politics. …

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Is Twitter a Good Value for Radio Marketing?

Headlines in the tech world have finally started to trumpet what we’ve known at NuVoodoo for quite some time: Twitter’s user growth has stalled. Through our Ratings Prospects Studies we’ve been tracking Twitter’s stagnation for years. When we asked the constituencies for each of the Social Media platforms whether they’re using the platform more, less…

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We Were Flattered

At NuVoodoo we’re sometimes asked whether we’re a research company that does marketing or a marketing company that does research.  The answer to the question is, “Yes.” We’re a company that provides services to help broadcasters win. So, we were flattered when someone posted a comment on a Facebook ad for our Which Hunt marketing…

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Promos & Production: How Listeners Feel

Music radio has been testing its songs for decades now using carefully-targeted samples of listeners to rate song hooks. Of course, we use research to determine the overall awareness and popularity of DJ’s and personalities – and sometimes even the recurring bits and features they may employ. But, what about the other elements – the…

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How Big is Your Playlist? Do Your Listeners Know That?

We all know that music radio in general suffers a perception that it repeats songs over and over.  Anecdotally, we also all know that smaller playlists tend to generate better ratings than larger ones.  Now that the word “playlist” is part of the vernacular for many people because of iTunes and other platforms, we wondered…

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Is Facebook Still Growing?

For many reasons, Social Media contact and advertising has become a vital channel for lots of radio stations. Not only can they reach and have a dialog with current and potential listeners, but they can also put the odds of interacting with ratings respondents squarely in their favor. We accelerated the frequency of our NuVoodoo…

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Morning Radio: What do Consumers Expect?

What’s radio’s role in the morning from a consumer’s perspective?  In the changing media landscape, where do we fit in among the choices consumers have available? For many years TV morning programs have been sounding like radio shows (that just happen to have video).  All types of information are available online – news, weather, traffic,…

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Ratings: Estimates or Opinions?

That funny thing about radio ratings interpretation: good ratings mean the station is doing a great job connecting with listeners, while bad ratings mean Nielsen’s sample sucks. Clearly there are situations where bad ratings are caused by mistakes and missteps in programming. And, just as clearly, there are situations where good ratings are caused by…

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