Archive for November 2015

Instagram: Powerful Targeting, Impressive Response Rates

Instagram has been climbing the ladder of relevance and popularity among radio listeners, especially that small subset predisposed to accept a PPM or a diary. While the digerati have been crowing about SnapChat and Vine and other portals gathering usage among younger consumers, our studies have shown that Instagram is the platform to watch. And…

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Contests vs. Concert Announcements vs. Cuddly Animals

Comparing research respondents who predict they would empanel into a PPM-type sample versus those who predict they would not be drawn into such a panel (in the 6th NuVoodoo Ratings Prospects Study – the 7th is in the field now), we noted that Concert announcements and Contests ranked at the top among the PPM Likelies…

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What’s the Ideal Way to Select Music?

If the ideal way to select and schedule music for the plurality of heavy music radio listeners is requests and submissions, why don’t more stations portray that in their presentation and imaging?  Of course, ideals vary from format to format.  In current-based formats preference for adherence to charts gets stronger and in gold-oriented formats preference…

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How Do You Choose the Music?

Many PD’s spend hours every day generating the music logs for their stations, working to make every quarter hour as good as it possibly can be, given the competing interests of rotations, vertical and horizontal replays, artist separation, sound coding and the like. Additional hours are spent every week reviewing research and other intel on…

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Customers, Caring & Communication

Take a moment to think about the customer service experiences you’ve had that have upset you the most.  As cycles of everything around us get shorter and shorter and pressures to iterate in business get higher and higher, customer service frequently takes a beating. A team of developers may have done a wonderful job solving…

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Do Listeners Know Which Songs Fit?

Sure, respondents will respond to questions used by some researchers asking if songs “fit” on a station. The question is whether or not the responses are meaningful. Faced with questions like this, most respondents answer based on what they’ve heard on stations over time. If they haven’t heard that song much on the station –…

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What Would You Like to Know?

It’s that time of year again!  Maybe time to prepare the annual NuVoodoo Ratings Prospects Study isn’t marked on your calendar, but it’s on ours – and we’re eager to build new questionnaires to gather new insights and refresh our understanding of radio’s consumers.  One of the advantages in conducting interviews online is that we…

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Does Live & Local Really Matter?

Experienced broadcasters know it intuitively – that music radio sounds better with a live human introducing the music and relating to the listener. As many times as talented producers are able to whip up cinematic audio magic in the studio, the simple act of a live human voice, communicating one-to-one with a listener often has…

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