Archive for June 2015

The Political Implications of PPM

Our past and current NuVoodoo Ratings Prospects studies seek to smoke out the differences between regular research respondents and those for whom the value proposition of a few dollars per meter per week in exchange for the deep commitment of everyone in the household carrying a meter and staying compliant with the requirements imposed on…

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How Do You Choose the Music?

Many PD’s spend hours every day generating the music logs for their stations, working to make every quarter hour as good as it possibly can be, given the competing interests of rotations, vertical and horizontal replays, artist separation, sound coding and the like. Additional hours are spent every week reviewing research and other intel on…

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Weenie & the Butt vs. Crazy Ira & the Douche

Radio morning shows have gotten a bad rap on TV with parodies like Family Guy’s “Weenie & the Butt” and “Crazy Ira & the Douche” on Parks & Recreation.  But, the correlation between having a favorite morning show and spending more time with radio means that developing a strong morning show should be a priority…

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